SS19 Key Color Directions
There are three key colors integral to the Spring/Summer 2019 season. Steel Pink refreshes pastel palettes with a cooler, more contemporary feel. The blackened hues of Deep Dark Navy provides an update to a classic hue and introduces a trans-seasonal tone into the SS19 core color family. Likewise, Blonde Camel reworks a classic shade with a sun-faded cast perfect for summer.
Metallic pink hues inject a fresh sense of femininity into the seasonal fashion color palette. Cool, steely tones update previously sugary shades with a contemporary edge that further enhances the grown-up appeal of softly structured knits, fluted silhouettes and pleated shirting.
Deep Dark Navy
Navy is reinvented this season as core tones take a deeper, darker approach. The ‘almost black’ appearance of inky, saturated shades evoke a sense of masculinity, tapping into the ongoing borrowed-from-the-boys trend and highlighting the increasing importance of trans-seasonal darks within the spring/summer palette.
Camel tones are contemporized for SS19 with a bleached-out cast and a softly faded finish. Parched, desert inspired hues echo sun-scorched destinations. Camel tones enhance the masculine of tailored silhouettes and the classic formality of suits and summer outwear.